How Lion Insurance Has Used Video To Drive Insurance Sales
Lion Insurance Company;The use of video for marketing is very old, but it is still effective, especially if you are targeting a specific niche. As per Google Insights, the traffic for mobile devices has been increasing year after year. So, it is quite obvious that we need to shift our attention towards mobile advertising and one of the most popular options is the use of video ads.
Lion has been using video ads and has seen a tremendous success, as the company now gets more than 50% of their leads through video content. They are also getting more than 80% of conversions by using video, which is a big success and shows that this format is working.
Lion insurance has used video to drive insurance sales in three distinct ways.
1. Social Media Marketing;Lion Insurance Company
Social media is an effective way to drive insurance sales, as it gives you the opportunity to reach customers on a personal level.Lion Insurance Company; They also provide great value to companies by allowing them to interact with customers in real-time.
In the past, Lion Insurance did not focus on social media, but they started focusing on it after seeing its huge potential.
Social media is used in many different ways. It can be used to share information about your company, create engaging videos for your audience, and much more.
Lion Insurance has a YouTube channel where they are sharing content about the company and their new products. Lion Insurance Company;They also share informative content about the products that they are offering.
They have even created a Facebook group for customer service. In this Facebook group, you can ask the customer care executives questions, and they will answer all your queries.
All of this is done to provide customers with great customer service.
2. Content Marketing
The most successful brands today are those that offer content in a variety of forms. So, Lion Insurance is doing exactly that by offering content in various forms.
It is possible that a person wants to buy insurance, but he or she does not know much about it.Lion Insurance Company; In this case, you can create videos about the benefits of a particular insurance product and share it on social media platforms.
The more relevant the content is to the viewer, the better the chances of converting someone into a buyer.
When the user sees the videos, he or she will get interested and will visit the website to learn more about the product.
This is where you will find the actual content. The more information that is available on your website, the more likely it is that a visitor will convert into a lead.
Lion Insurance has a blog that offers content in multiple forms.Lion Insurance Company; Some of the content is written by the executives, while others are created by third-party writers.
The content that is shared on the blog includes articles, videos, webinars, etc.
3. Lead Generation
In the age of digital marketing, we have seen companies make the transition from traditional marketing methods to digital.
As per the latest reports, we can see that the usage of social media platforms and blogs are at an all-time high.
Lion Insurance uses the
How the Lion Insurance Company Is Using Video To Drive Insurance Sales
Video is the most powerful medium to engage your audience, but most of the companies don’t use it in their digital marketing strategies.Lion Insurance Company; In this video, we will discuss the reasons why Lion insurance company uses video in their marketing strategies and how they are driving sales.
Insurance video content works when you understand your audience, and what you want to achieve from the video.Lion Insurance Company; There are different types of content that you should put into your videos, and you need to select the right one for your audience. So, let us see how to create a video content that will increase the sales of your business.
1) Customer testimonials
It is important to understand that the value of a testimonial depends on the company. A testimonial by a customer gives you a credibility to the company. It will prove that the company has made efforts to resolve the issue in the past and also the people who are willing to share their experience about the company.
2) Product demo
Most of the people don’t buy insurance online, so it is an excellent opportunity to explain what they are buying. You can play different types of products and showcase them.
3) Call to action
It is one of the most important elements of your video. People don’t watch videos for too long, if they are not interested in what is happening in the video. Therefore, make sure that you include a call to action to keep people engaged.